Public Relations Institute of Australia (PRIA)
NSW State Awards for Excellence 2014
Client: Coalition of Working Women
We gathered a coalition of powerful business, non-government, gender equality and industry associations to compel the Federal government to retain the gender reporting requirements in the Workplace Gender Equality Act through intense lobbying and a media relations campaign which was highly successful with the gender reporting requirements retained although up to 120 others were repealed. CWW members hold a strong view that the collection and reporting of gendered metrics on pay, recruitment, retention and promotion is critical to improving workplace equality and female participation in the workforce, particularly in management and leadership roles.