Public Affairs Asia
The Gold Standard Awards 2014
Client: Adecco Australia & New Zealand
The biggest casualty of the global recession has been youth employment with unemployment rates escalating across the world. In response, Adecco, the world’s largest employment solutions company, vowed to tackle youth unemployment as its key annual global Corporate Social Responsibility program beginning in 2013. In Australia and New Zealand we developed a comprehensive PR program involving public affairs, media relations, social media, digital campaigns and street events with the help of celebrities and ambassadors reaching over 1 million people.