Commended - B2B Marketing - New and/or Established Products and Services
Public Relations Institute of Australia (PRIA)
NSW State Awards for Excellence 2006
Launch of the ANZ Diversified Margin Loan
Client: ANZ Margin Lending

Louise Nealon was engaged by ANZ Margin Lending to launch its new Diversified Margin Loan product.

The margin lending marketplace is highly competitive and there were 22 providers in the market at that time. .

A program was designed to create positive brand awareness and enhance the public profile of ANZ Margin Lending, as well as educate business and finance sectors about the Diversified Margin Loan’s key points of differences.

The launch received widespread highly positive coverage across all national, banking and personal finance media.