Public Relations Institute of Australia (PRIA)
NSW State Awards for Excellence 2004
Client: Peter McDonnell & Solicitors
In October 2003, Louise Nealon developed a comprehensive community communications program to raise awareness in Australia of redress available for Irish people who suffered abuse as children while resident in state regulated institutions in Ireland. The program also set out to provide Australian-based survivors with access to legal information about the redress process.
The six-week campaign was very successful with 10 survivors attending information seminars and over 100 callers to an established 1300 number.
Over 50 cases identified by our campaign were able to apply for redress from the Irish Government.