Public Relations Institute of Australia (PRIA)
NSW State Awards for Excellence 2005
Client: MasterCard International
In April 2004, Louise began working with MasterCard International to develop a public affairs and lobbying strategy to bring the idea of a comprehensive credit reporting system for Australia to public debate.
In association with the Dun & Bradstreet and the Australian banks, MasterCard took the lead in identifying and engaging key political, legal and media influencers to build support for the concept.
In February 2011, the Government published proposed amendments to the Privacy Act that will allow for a more comprehensive credit reporting system in this country. At the time of the award these were under review with the Senate Finance and Public Administration Committee.