Public Relations Institute of Australia (PRIA)
NSW State Awards for Excellence 2012
Client: Adecco Group Australia & New Zealand
In a determined bid to establish temporary labour as an essential element of the workplace of the future, and to support the sales of its services, temporary recruitment company Adecco needed to build a compelling case explaining why Australian employers needa flexible workforce.
Adecco commissioned Australia’s first and only comprehensive research into the temporary labour market: the Adecco Group Temporary Labour Report (Report). Now in its second year, the Report explores the size and outlook for the Australian temporary labour market, labour trends and employee experiences.
Developed in partnership with CallidusPR, the Report is issued to a number of key stakeholders including politicians, policymakers, business associations, staff, clients, potential clients and candidates. It has been well received and referenced by stakeholders supporting the need for temporary labour in Australia.
The Report is a focus for an annual targeted media relations campaign refreshing and re-igniting public debate on the issue of temporary labour.
Data is also used on an ongoing basis through multiple channels including: proactive and reactive media campaigns, peer industry engagement, client and candidate engagement, internal communications and business networking.
Sales have increased by over nine per cent following the launch of, and campaign surrounding, the Report.