903 days ago
In times of declining business confidence or a challenging market, the PR budget is often the first expense to be cut. Even as the profession progresses and the advancement of measurement and evaluation tools position us more as a creative science than (black) art, PR more often than not falls into the ‘nice to have’ rather than ‘essential’ category unless it has the support of the Board or C-level executives.
As practitioners we sometimes feel like the poor cousins of the advertising and marketing mix but how can we refine this in the general business market where everyone seems to understand that brand reputation is of the utmost importance but not always that PR should be the most valued partner you have.
Read out latest blog post on the PRIA blog discussing whether our billing models doing us a dis-service and how we can move the conversation from a cost basis to value basis?